Marketo and Salesflare

How to connect Marketo

What you can automate

  • When new Form Submission in Marketo, find or create contact in Salesflare.
  • When new Lead in Marketo, find or create contact in Salesflare.
  • When updated Lead in Marketo, find or create contact in Salesflare.
  • When new Account in Salesflare, create or Update Company in Marketo.

About Marketo

Marketo's marketing automation software helps marketers engage customers and prospects.

Marketo operations on Zapier

Triggers (5)

Start a workflow when this happens

  • New Form Submission — Triggers when a new form is submitted.
  • New Lead — Triggers when a new lead is created.
  • New Program — Triggers when a new program is created.
  • New Self-Service Flow Action (SSFS) — Triggers when a configured Self-service Flow Action delivers leads.
  • Updated Lead — Triggers when a lead is updated.

Actions (8)

Things Salesflare can make it do

  • API Request (Beta) — This is an advanced action which makes a raw HTTP request that includes this integration's authentication.
  • Add Lead to List — Adds a lead to a list.
  • Create Program — Creates a new program in Marketo.
  • Create or Update Company — Creates or Updates a company.
  • Create or Update Lead — Creates or Updates a lead.
Show 3 more actions
  • Find or Create Company — Find or Create Company
  • Find or Create Lead — Find or Create Lead
  • Update Program — Updates an existing program in Marketo.

Searches (3)

Look up existing records

  • Find Company — Finds a company whose name matches the search criteria.
  • Find Lead — Finds a lead whose e-mail address matches the search criteria.
  • Find Lead by Field — Finds a lead based on a specified field and value.

Marketo operations on Make

Actions (10)

Things Salesflare can make it do

  • Add Leads to a List — Adds leads to a lead list.
  • Create a Lead — Creates a new lead.
  • Create an Opportunity — Creates a new opportunity.
  • Create an Opportunity Role — Creates a new opportunity role.
  • Create/Update an Object — Create and Update a new object.
Show 5 more actions
  • Get a Lead — Gets a specified lead.
  • Get an Opportunity — Gets a specified opportunity.
  • Make an API Call — Performs an arbitrary authorized API call.
  • Update a Lead — Updates an existing lead.
  • Update an Opportunity — Updates an existing opportunity.

Searches (2)

Look up existing records

  • Search Leads — Searches for leads by filter parameter.
  • Search Opportunities — Searches for opportunities by the filter parameter.

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