Traculo and Salesflare

How to connect Traculo

Traculo is a web analytics and server-side tracking tool that sends conversions to ad platforms and alerts you when tracking breaks.

Start a workflow when this happens

Conversion Received — Triggers when Traculo records a conversion on a website: a purchase, a form submission, or a deal stage reported from your CRM.
Delivery to an Ad Platform Failed — Triggers when Traculo could not deliver an event to an ad platform or other destination, for example Meta, Google Ads or LinkedIn. At most one alert per destination every 10 minutes.
Tracking Went Silent — Triggers when a website that normally records events has sent none for the alert period (24 hours by default). Usually a sign that tracking broke.
Traffic Alert — Triggers when Traculo finds an unusual change on a website: a traffic drop or spike, keywords leaving the top 10 or top 3, or a low Meta match quality. It also fires when tracking goes silent or breaks (tracking tag gone, conversions stopped, ad platform delivery degraded, consent shift; the likely cause and fix steps are in the raw data); filter on "Alert type" to tell them apart.

Things Salesflare can make it do

Report CRM Conversion — Tells Traculo that a lead reached a stage in your CRM, for example "Deal won". Traculo matches it to the original website visit and reports it to Meta, Google Ads and LinkedIn as an offline conversion.
Send Event to Traculo — Records an event (a purchase, a lead, any custom event) on a website in Traculo, so it shows up in your reports and is sent on to your connected ad platforms.