Drip is lightweight marketing automation that allows you to craft every interaction with your leads, trial users and customers like an artisan. Send custom emails based on user behavior and automate your marketing for a fraction of the price of the major players.

• Gather new contacts and leads with forms, widgets, popovers, and app integrations
• Build drip email workflows to send to new contacts on a schedule, with premade email templates to get started
• Personalize emails with custom variables
• Make automated workflows to track interactions with emails and customize your messages accordingly
• Use Drip's lead tracking score to see who's most engaged
• Automatically remove leads who are not engaged from emails

• Free for sending unlimited emails to 100 subscribers with Drip branding
• $49/month Basic plan for sending unlimited emails to 2,500 subscribers with custom branding
• $99/month Pro plan for sending unlimited emails to 5k subscribers with custom branding
• From $149/month High Volume plan based on subscriber number starting at 10k subscribers